References and referrals. People in business have friends who could always use an upgrade or need it themselves. Offer superior service, make it feel like you

References and referrals. People in business have friends who could always use an upgrade or need it themselves. Offer superior service, make it feel like you are taking care of them, on top of everything else. What are they paying you for? Now charge a flat rate. Your total value isn't variable to them because you do a good job consistently.