I have to ask, how is this any different from TechCrunch writing glowing posts about companies that spend many thousands of dollars per month on advertising? Or

I have to ask, how is this any different from TechCrunch writing glowing posts about companies that spend many thousands of dollars per month on advertising? Or singing the praises of the lame startups that pay thousands of dollars to annoy people in the "Demo Pit" of TechCrunch 50? TechCrunch isn't a newspaper, it's a blog, and an overly sensational one at that.