Are they really using content unlicensed? I feel like that would be an awful risk to take when it's so easy to do a content id (they did it themselves multiple

Are they really using content unlicensed? I feel like that would be an awful risk to take when it's so easy to do a content id (they did it themselves multiple time) and take all their revenue or even simply force it to be take down. They could easily license any video for a couple hundred or a revenue sharing model.