2 ms·
Just ask ad agencies. I worked for an old-style typesetting outfit as late as 1995 that still did lots of display type work for ad agencies. I found this kind o
by jdnier 11y ago
Just ask ad agencies. I worked for an old-style typesetting outfit as late as 1995 that still did lots of display type work for ad agencies. I found this kind of remarkable, considering how long desktop publishing had been around. The agencies outsourced the work (kerning and other typographic best practice) to "the professionals" because, well, it was still a valued specialist skill.