From the tweet.. >>Must be a slow news day if denying service to a super rude customer gets this much attention Just saying. Rude customers are nothing new. A

From the tweet.. >>Must be a slow news day if denying service to a super rude customer gets this much attention Just saying. Rude customers are nothing new. As somebody who worked as a tech support guy for a call center, for a major US computer company, if anything a rude customer was treated as a opportunity. I would receive any where between 10-12 extremely rude and inconsiderate calls. Many would be very intimidating. And a lot of times, I have managed to get them to understand our side of the story, followed up on their issues, taught them how to use the internet, worked with their ISP's to fix their issues(sometimes people think, no internet is the computer's problem, not ISP's) and some times even given tuitions to customers on how to use their computers. None of that needed to be done, but doing it built very strong relationships. I can't even remember how many times our customer interaction coach would talk to us telling delighting a rude/irate/inconsiderate customer many a times mattered more than the very quality of the product. Because strong relationships bring people back, they help in word-of-mouth of marketing and helps build brand value. You do not look at your customers as your enemy. No matter who you are. Especially CEO's need to realize this more. Would you like to business with a company whose CEO/Employee(s) fights with its customers? It doesn't take much common sense to understand this. If this is the experience pre-sales, how do you expect to be treated after you've purchased the product.