4 ms·
I worked for a multi-billion dollar finance company that worked primarily with middle and lower class people. Our marketing department swore by bad design. Not
by hodwik 11y ago
I worked for a multi-billion dollar finance company that worked primarily with middle and lower class people.
Our marketing department swore by bad design. Not just simple, accessible. Intentionally bad. They believed it grabbed more attention, and that their customers felt safe/found them more trustworthy.
When we tried out more polished marketing we had measurably fewer responses.
- 1812Overture 11y agoIf it is achieving the intended impact, it's good design not bad design. I've seen looking at direct mail response rates that a very slick polished classy piece can underperform something more FUCKING LOOK AT ME MY LETTERS ARE BIG COLORFUL HERE'S CLIP ART OF A GUY HOLDING CASH!!!!!