Another way to frame things is: - Where We Were - Where We Needed To Go - How We Got There A variation on this: Visualize being on one side of a chasm. Descr

Another way to frame things is: - Where We Were - Where We Needed To Go - How We Got There A variation on this: Visualize being on one side of a chasm. Describe this side of the chasm, emphasizing the bad stuff. Describe why we want to go to the other side, emphasizing the good stuff. Describe the chasm, emphasizing how deep, wide, and impassible it is. Now describe the bridge you built, your role in building it, challenges you faced, &c. But always start with describing both sides and the chasm. You can use any format you like for describing the bridge and your role in building it, the important thing is that the reader has the chasm firmly fixed in their midn while reading about your accomplishment.