4 ms·
It's interesting to think about this, as what it really means is that Hollywood is basically advertising for physical sales. Transformers the show was produced
by bluejekyll 11y ago
It's interesting to think about this, as what it really means is that Hollywood is basically advertising for physical sales.
Transformers the show was produced to sell Transformers the toys. The toys came first.
So will Amazon only pick up shows that encourage people to buy more stuff? They'll have big data to back up what types of content actually encourage that. Similarly, when will Netflix get into physical sales? Options like buy 'that thing' you just saw in 'that show', etc.
- SyneRyder 11y agoYou might be fascinated by the 1957 Disney Business Model diagram sent to investors: https://hbr.org/2013/05/what-makes-a-good-corporate-st https://hbr.org/2013/05/what-makes-a-good-corporate-st It shows exactly this, but also states that physical sales in turn become ads for their movies. Literal quote: "Music: keeps films in mind when they're out of circulation." Let It Go must be a gold mine: content for the movie, a top 10 hit song, and an ad for Frozen DVDs & toys every time a little kid annoyingly runs around singing it.
- toyg 11y agoDude, most most shows and movies are already in the product-placement business. Bond movies are feature-long multi-ads. Sitcoms live on beer shots. Any sf/fantasy feature post-StarWars gets made by selling merchandise contracts before production even starts. I don't think Amazon or Netflix will change anything there, it has been a reality for more than 20 years now.
- bluejekyll 11y agoSure. It's the original TV soap model. I guess what's more interesting in this context is the potential that Amazon and/or Netflix have in directly mapping shows to sales.