Chandra said that he's amazed Apple's jumping "into a category that we've defined." Well, firstly, that's what Apple kinda does. They redefine categories, and

Chandra said that he's amazed Apple's jumping "into a category that we've defined." Well, firstly, that's what Apple kinda does. They redefine categories, and provide some of the greatest examples of First Mover Disadvantage. Secondly, and mostly, the JooJoo hasn't defined anything except embarrassing partnership break-ups, and possibly a footnote in the phrase "I'll believe it when I see it". But hey - if I knew the African for 'best of luck' I would insert it here.