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I agree, though I would argue that the iphone was genuinely a new product category (and perhaps also the iPad). Some re-imaginings of existing tools are so dram
by hellofunk 11y ago
I agree, though I would argue that the iphone was genuinely a new product category (and perhaps also the iPad). Some re-imaginings of existing tools are so dramatic, they create new categories.
- wvenable 11y agoI had a smartphone that was conceptually similar to the iPhone in almost every way years before it was released. But the iPhone had a capacitive screen, longer batter life, a desktop quality browser, and it was a much better size. It didn't create a new product category but it created the best example of that category.
- floppydisk 11y agoNokia had a clunky version of a smartphone on the market for years before Apple launched the iPhone. Apple iterated on the idea, but they didn't create it. Similarly, Blackberry was already there. Didn't have touch screens but they had most of the major functions of a "smartphone" like email, messaging, etc. The category already existed in many ways, Apple fantastically riffed on it.