It says that his opinion is not just a personal opinion but also extends to how the company does business. It quotes him as saying “I would never do an advert w

It says that his opinion is not just a personal opinion but also extends to how the company does business. It quotes him as saying “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.“ Thus, those calling for a boycott are doing exactly what Barilla suggests they do.