>The only entity in the world that can pay money for those tapes is the NFL, which means they are the entire market and can choose the price. It takes two to t

>The only entity in the world that can pay money for those tapes is the NFL, which means they are the entire market and can choose the price. It takes two to tango. The price isn't set until a buyer and a seller agree to it. Only having one potential buyer certainly weakens the negotiating position. But there is only one seller too, which strengthens his position. That's probably why they are having such a hard time coming to an agreement. It's an "what happens when an unstoppable force meets an immovable object?" A monopoly vs monopsony.