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The Inside Story Behind Uber’s Colorful Redesign
- untilHellbanned 11y agoWTF. Terrible. Jump the shark.
- nailer 11y agoUber looks like a classy app, this looks cheap. But that's what they want, and the best direction for their company. Silver is luxury: like Uber before UberX. The new logo is a throw bag of bright 70s/80s colors and 70s/80s geometric design is the cheap transportation you know and love. It looks like a billion 'metro' rail lines or taxi cab logos. Which is what they want: a cheap mass transit app for everyone.
- thecosas 11y agoNot just that; it also gives them flexibility to expand into other "logistics" areas and have related branding without it all looking the same.
- PhilWright 11y agoIt seems that Uber has now joined Google and Yahoo in spending a crazy amount of time and resources in changing their logo. Not only that but they then blog about it with a story that makes it sound like they just completed the Manhattan project. Chill dudes, just spend 2 hours every 10 years getting it refreshed and move on. Anything more is just design porn.