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New Uber Branding

• TaylorGood 11y ago
  Great iteration away from Black/Lux.. now feels very "mass-consumer friendly" Further insight: http://brand.uber.com http://brand.uber.com
• mmosta 11y ago
  Is anyone else catching some old school Nokia vibe from this branding?
• thesimon 11y ago
  Dustin Curtis tweeted (https://twitter.com/dcurtis/status/694607605436588032 https://twitter.com/dcurtis/status/694607605436588032) that it is "meant to look like a plug, connecting the digital and physical worlds." It is kind of missing the transport aspect imho.
  • TaylorGood 11y ago
    The shape of a cars side-profile or wheel might've nailed it better, but then again, driving passengers in a car from A-B seems far from their entire scope; logistics, food, etc.
• huangc10 11y ago
  You know what, as a developer and designer, I like it, I like it a lot. As an engineer I still can't really see why. Better than Airbnb logo though.