I'm not sure it is valuable to segment the market into those who buy "toys" and those who buy "hard-core games". At the end of the day, there is just one big ma

I'm not sure it is valuable to segment the market into those who buy "toys" and those who buy "hard-core games". At the end of the day, there is just one big market: the human population. Yes, Microsoft sold 30 million Xboxs to "hard core gamers" and effectively conquered that market niche. But, in the same time, Nintendo sold 50+ million Wiis to people who like "toys", making billions of dollars in the process. As a hypothetical investor, I don't really care if Microsoft "wins" the hard-core market, I care about the bottom line. Nintendo effectively created a new market and capitalized on it, and they would get my hypothetical dollar.