Yes, you provide a very valid point. The website prides itself on its exclusivity. I suspect a decline in the number of unique users is something in fact desire

Yes, you provide a very valid point. The website prides itself on its exclusivity. I suspect a decline in the number of unique users is something in fact desired by its users - if they feel that the website is not giving them a "special" and "secret" service they may be less inclined to use it. On an interesting side note - the author of the article appears to be quite an active user of asmallworld.net.