If we're going to simplify or generalize, I would simplify McDonald's to being a "sugar and salt" company. Those are the cravings in the human brain that it sat

If we're going to simplify or generalize, I would simplify McDonald's to being a "sugar and salt" company. Those are the cravings in the human brain that it satisfies. But yeah, I agree with you. Businesses are more complex than individual touchpoints.