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As a post mortem of sorts, could someone with an understanding of yahoo from the inside explain why they have failed to innovate for 10+ years?
by Riod 11y ago
As a post mortem of sorts, could someone with an understanding of yahoo from the inside explain why they have failed to innovate for 10+ years?
- free2rhyme214 11y agoI don't work at Yahoo but I believe the answer is management.
- Riod 11y agoHow so? As in they just never hired the best people/created processes that resulted in innovation?
- free2rhyme214 11y agoHiring is part of it but it's also about systematically launching products to create your own ecosystem. Yahoo's never really built an ecosystem like Google and when you couple that with low performing acquisitions you get job cuts.
- nikdaheratik 11y agoI don't think it's just about innovation. They were one of the first big companies to figure out how to make money selling ads on the Internet, though many of their best paying customers were actually failed dot-coms. It was still enough to get them through that first round okay. The main thing they've lost out on is not having something that competes with Google on ads. Especially the part where Google's entire ad buy market is automated while Yahoo's isn't. Their management made a big bet that just giving out media and other cools stuff for free to users would bring in enough eyeballs to make things profitable. That worked for awhile, but the switch to mobile and a large number of other competitors on the Internet ad front has hurt both income and market share.