A large part of our business is built on product listing ads and Google shopping. Regular people have no problem clicking on ads, the ads actually usually provi

A large part of our business is built on product listing ads and Google shopping. Regular people have no problem clicking on ads, the ads actually usually provide a much clearer path to buying they product than organic results. In a lot of verticals without ads you would be concentrating most of the sales in the biggest players as it has become very hard to compete in organic search for anyone else.