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I can't comprehend why the presenter would focus so much on the theatrics of pulling this information out of your briefcase. If you've gone to the trouble of a
by cruise02 17y ago
I can't comprehend why the presenter would focus so much on the theatrics of pulling this information out of your briefcase. If you've gone to the trouble of analyzing a prospective client's business to the point that you can produce a 3-5 page summary of its problems and their solutions, you don't need these theatrics. You could pull that information out of your shoe and it wouldn't make a difference.
Try this: pull a yellow sticky-note with your grocery list on it out of your briefcase and present that to your prospective client. Now tell me, was it the briefcase or the information presented that closed the deal?
- kaddar 17y agoYou make good arguments, but you didn't pull them out of a briefcase and hand them to me, so I'm not convinced.
- blasdel 17y agoHe could really use a professional clear plastic binder too
- cschneid 17y agoI think the point is the delay, not the briefcase. You came in with it ready, but they didn't know that until starting to ask about salary. Then you hit them with it.
- Psyonic 17y agoWhile certainly they won't be interested in your grocery list, theatrics are part of the presentation, and do make a difference. Would you react the same if a bum came in, pulled that list out of his pocket, and uncrumpled it as he handed it over to you?