To clarify, I was only focusing on their approach to emerging markets. How many successful products/services have they created and launched in the last year? Th

To clarify, I was only focusing on their approach to emerging markets. How many successful products/services have they created and launched in the last year? The last 5 years? The last 10 years? Also, sometimes it's a mistake to separate wants and needs! People started carrying their music as soon as the technology let them. That's a trend that hasn't abated in decades. It's not just some passing fad, but a symptom of minds that need to be regularly engaged. To compare Apple with Microsoft, Apple creates the device with the story, and Microsoft just creates the device and the ads