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A little off topic: my colleagues have been using BaseCamp 3 and they are quite unhappy with it: especially since they're happy using Slack, Asana, etc. The U
by hitekker 11y ago
A little off topic: my colleagues have been using BaseCamp 3 and they are quite unhappy with it: especially since they're happy using Slack, Asana, etc. The UI and UX feel like a huge step back from BaseCamp 2, and I would say the tip of that iceberg is their logo.
You have a decent, perhaps not extremely iconic logo[1]. Then you slap something on top of it which looks trendy[2] but doesn't actually do much to solve the original problem and doesn't feel as good your previous design.
Does anyone else share the sentiment that Basecamp 3 isn't what were hoping it would be? I haven't discussed it much outside of my company so this may just be us not using it right.
[1]https://help.basecamp.com/images/logo-bc.png https://help.basecamp.com/images/logo-bc.png
[2] https://lh3.googleusercontent.com/ajz19_YsLqkPIJNuTcwNCe245XE6hx9Q7SFSsqqfDUU0Gqaxia5rFFmh9CZ_4Fqf934=w300 https://lh3.googleusercontent.com/ajz19_YsLqkPIJNuTcwNCe245X...
- influxed 11y agoI haven't used Basecamp 3 yet. But criticism of a very minor logo update to bolster claims for user unhappiness seems like the wrong place to start. If there's something about the new Basecamp you're unhappy with, a better place to start would be how it's regressed in accomplishing tasks or improving communication. Bikeshedding is a distraction.
- hitekker 11y agoAny alteration to the most visible and important element of your marketing/company/product is not a minor change, I would say. In my mind and my collegue's mind, the mistake they made with the logo is a hint, or rather the start, of the underlying design problems with Basecamp v3.