There's an interview with Phil Schiller a while back[1] that explains where Apple is going with their line of products. Quoting from the article: > "The job of

There's an interview with Phil Schiller a while back[1] that explains where Apple is going with their line of products. Quoting from the article: > "The job of the watch is to do more and more things on your wrist so that you don’t need to pick up your phone as often." > "The job of the phone is to do more and more things such that maybe you don’t need your iPad, and it should be always trying and striving to do that." > "The job of the iPad should be to be so powerful and capable that you never need a notebook. Like, why do I need a notebook? I can add a keyboard! I can do all these things!" > "The job of the notebook is to make it so you never need a desktop, right? It’s been doing this for a decade." > "[The job of the Mac] is to challenge what we think a computer can do, and do things that no computer has ever done before—[it should] be more and more powerful and capable so that we need a desktop because of its capabilities." I can relate to what Phil Schiller is saying. For me, the Apple Watch become more useful once I stopped having the phone in my hand all the time. Nowadays I either leave the phone on my desk or leave it in my pocket and accomplish basic tasks on the Watch. Checking OmniFocus, checking Fantastical, calling Uber, answering calls, making quick iMessage reply, turn-by-turn navigation, etc. You could say these tasks are boring and could be done on a phone. But the point is that I can do it on my wrist without picking up the phone, which, sometimes, very convenience to have both of my hands free. [1]: http://fortune.com/2015/12/04/schiller-apple-theory/ http://fortune.com/2015/12/04/schiller-apple-theory/