brand awareness and recall is king for small niche companies. we removed the www to bring our brand, a unique but simple domain, into focus. IMHO if you have a

brand awareness and recall is king for small niche companies. we removed the www to bring our brand, a unique but simple domain, into focus. IMHO if you have a trade and/or trademarked domain name and wish to get more organic traffic using a naked domain is the best choice.