Awesome, awesome advice -- I'll start messing around with the external pages and see what I can do. I've been meaning to do this for a while and have always fou

Awesome, awesome advice -- I'll start messing around with the external pages and see what I can do. I've been meaning to do this for a while and have always found excuses to work on other stuff. :) I should also mention that my target market is no longer the person that wants to send a letter to grandma every few months -- I haven't found a real demand for that service. That being said, I have found that my ideal direct customer is a real estate agent, car salesman, insurance salesman or anyone else that does face-to-face selling to their local geographic market. These guys already mail out ~1K pieces of mail every month and they have to manually do it all because the bigger print shops really can't afford to help them unless they were doing tens of thousands each month. I think that's where the sweet spot is for SnailPad -- we're making direct mail painless for small businesses, freelancers and "high touch" sales people. The margins are so "good" on this side of the business because these customers want good paper and nice envelopes -- they can't get that anywhere else unless they go to large print houses, commit to yearly contracts and prepay tens of thousands of dollars each month. On the API side, the "ideal" customer is primarily some company that sends a ton of invoices or other automated documents to their user base (or to their user's user base). These guys still want the high quality that I described earlier but they also can't justify the expenses associated with talking to the bigger mail shops. In general, I'm really excited about the space I've stumbled into. There really hasn't been any innovation in a decade or more -- there could be a reason why people stay away from it but I'm taking a more naive approach to see what I can do. So far, so good. :)