I meant the behaviour of saying to the market "we're making something which will be far better than this shipping product" so loudly that no one bought the ship

I meant the behaviour of saying to the market "we're making something which will be far better than this shipping product" so loudly that no one bought the shipping product. The fact that their internal politics made it impossible to release something better in the first place is just adding insult to injury. Read the book, it's a good story.