It's a long term strategy, and very much dependent on kindle market share. It's not a move that will help the kindle in the near/mid-term future. And that's wh

It's a long term strategy, and very much dependent on kindle market share. It's not a move that will help the kindle in the near/mid-term future. And that's where they're focusing now. But in the long term if the kindle becomes popular , it might be a good move.