Yes, but all of that comes after you have something of value. Spending tons of money on brand design, when you really need a minimum viable product to get you

Yes, but all of that comes after you have something of value. Spending tons of money on brand design, when you really need a minimum viable product to get you going is not a good plan. Once you've worked out you have something of value, that people are willing to part with their cash for, then by all means spend tons of money on it.