One thing you could try is sending review copies to game journalists on the web - I'm not sure which ones are best for iPhone or mobile games, but these days mo

One thing you could try is sending review copies to game journalists on the web - I'm not sure which ones are best for iPhone or mobile games, but these days most have at least a passing interest. If you can cold-email some of the reviewers with some kind redemption code for the game, and if you can sell the premise to them in a couple of lines (the good sites probably get a LOT of submissions like this, you need to grab their attention QUICK), you might be able to convince them to post a review or at least a news item.