Dawkins's style is more poetic. I don't think it's worse for it. In the Blind Watchmaker, Dawkins writes about a tree shedding its seeds to the wind, and he tal

Dawkins's style is more poetic. I don't think it's worse for it. In the Blind Watchmaker, Dawkins writes about a tree shedding its seeds to the wind, and he talks about it 'raining information'. That's an image that has stuck with me. His coining of the term 'meme' is precisely the same kind of metaphoric play.