As someone in the industry, I certainly have my gripes with the IAB. But to be fair to them, this is non-trivial stuff with a LOT to think through, and a LOT o

As someone in the industry, I certainly have my gripes with the IAB. But to be fair to them, this is non-trivial stuff with a LOT to think through, and a LOT of different stakeholders with oftentimes very different agendas. On balance I'd say they walk that line pretty well most of the time, but not always.