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They didn't change the UX and tank their site. That was their innovation, if we are being honest.

• brownbat 11y ago
  That was a weird moment, Reddit's September as everyone flooded in. I'm maybe the one person who enjoys digg more today than before. I like the curation they do on videos, there's far less variation in quality than when it was all user submitted. Really no social interaction there anymore though. I think they killed something broken that a lot of people loved, and replaced it with something kind of neat for a completely different use case. Like if McDonald's started making electric cars or something. Widely hated, I'm still not sure it wasn't the right call though.
  • fweespeech 11y ago
    Digg could have survived if it iterated I think.