What would you have preferred? The Forward-Looking User-Experience-Focused Group -- FLUEF for short? I mean, I never would have guessed that Apple would be a m

What would you have preferred? The Forward-Looking User-Experience-Focused Group -- FLUEF for short? I mean, I never would have guessed that Apple would be a major computer vender. Or that Sears would be a store. Or that Kellogg would be a food company. Things get stuck with opaque-looking names all the time, if you don't know the history behind them.