4 ms·

Nokia: Sorry Apple we beat you by a mile

7 points by omfut 17y ago

JCThoughtscream 17y ago
The analysis is pretty wonky. What were Nokia's numbers the year before? And Apple's? And the rest of them? Nokia only gets to keep bragging rights if they've /increased/ their share of the pie in the last year. If the trend instead shows that Apple's been eating up their margins, especially in the smartphone category, Nokia's execs would instead have some serious reasons to sweat.
- al_james 17y ago
  Exactly. Its about _trajectory_. Nokia is loosing the mind war. More and more teenagers (ok, just one market segments, but others show similar trends) are holding out for a 'cool phone' which less and less carry Nokia logos. Ask people who work in phone shops (at least in the UK), people come in excited about LGs / Samsungs / iPhones NOT Nokias any more.
  - wendroid 17y ago
    losing not loosing
mr_eel 17y ago
Revenue, revenue, revenue. Apple haven't even bothered to talk about market-share, because they _don't_ care. They only care about how much revenue they get. Market-influences that obviously, but they're willing to remain in a smaller portion of the market -- smart-phones -- if it nets them greater revenue. Which is does. As Jobs pointed out in his last keynote, Apple has made more money than Nokia. He didn't mention market-share. End of the day it's the company with the most money that wins. So, with a big war chest of money, strong revenues and an intention to gain more market-share; Apple is only just beginning it's war on the phone market. If I were a gambling man, I'd bet on them releasing a cheaper version of the iPhone in the future -- this is a no-brainer, since it would be the same pattern they've followed with the iPods and Macbooks. Nokia and their peers should be freaking out.
- bensummers 17y ago
  You mean "profit, profit, profit", surely? Revenue means nothing if your margin is 0.00001%.
  - mr_eel 17y ago
    In this case I point out revenue because that's the number Apple has been touting and not market-share. And although we can only speculate on margins, they're doubtless very good.

7 points by omfut 17y ago

The analysis is pretty wonky. What were Nokia's numbers the year before? And Apple's? And the rest of them? Nokia only gets to keep bragging rights if they've /increased/ their share of the pie in the last year. If the trend instead shows that Apple's been eating up their margins, especially in the smartphone category, Nokia's execs would instead have some serious reasons to sweat.

al_james 17y ago
Exactly. Its about _trajectory_. Nokia is loosing the mind war. More and more teenagers (ok, just one market segments, but others show similar trends) are holding out for a 'cool phone' which less and less carry Nokia logos. Ask people who work in phone shops (at least in the UK), people come in excited about LGs / Samsungs / iPhones NOT Nokias any more.
- wendroid 17y ago
  losing not loosing

mr_eel 17y ago

Revenue, revenue, revenue. Apple haven't even bothered to talk about market-share, because they _don't_ care. They only care about how much revenue they get. Market-influences that obviously, but they're willing to remain in a smaller portion of the market -- smart-phones -- if it nets them greater revenue. Which is does. As Jobs pointed out in his last keynote, Apple has made more money than Nokia. He didn't mention market-share. End of the day it's the company with the most money that wins. So, with a big war chest of money, strong revenues and an intention to gain more market-share; Apple is only just beginning it's war on the phone market. If I were a gambling man, I'd bet on them releasing a cheaper version of the iPhone in the future -- this is a no-brainer, since it would be the same pattern they've followed with the iPods and Macbooks. Nokia and their peers should be freaking out.

bensummers 17y ago
You mean "profit, profit, profit", surely? Revenue means nothing if your margin is 0.00001%.
- mr_eel 17y ago
  In this case I point out revenue because that's the number Apple has been touting and not market-share. And although we can only speculate on margins, they're doubtless very good.