To be fair, any hack at Facebook could have written this article, and it seems that the "hotly traded content" which used to be what the media created is widely

To be fair, any hack at Facebook could have written this article, and it seems that the "hotly traded content" which used to be what the media created is widely turning to pap; lowering the bar to create it and therefore making it cheaper to make means that anyone can "build" a news site.