Net Neutrality was never about just the customers / consumers. The argument has been made fairly frequently saying Net Neutrality is good for consumers (and it

Net Neutrality was never about just the customers / consumers. The argument has been made fairly frequently saying Net Neutrality is good for consumers (and it is, in the long run), but it is much more than that. It also allows small companies to compete freely instead of favoring large incumbent companies. Imagine a world in which Hulu came out first and was zero rated but Netflix was just trying to gain customers. Which service do you think the consumers would be using ? This is exactly what is happening now, except Netflix, spotify and other services are the large incumbents. Anything new is being penalized because they don't have the customers or voice.