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Unless microtransactions for content take off, and they haven't, ad tech is necessary to incentivize content on the web. 90% of the websites you read could not
by jbooth 11y ago
Unless microtransactions for content take off, and they haven't, ad tech is necessary to incentivize content on the web. 90% of the websites you read could not exist without the ecosystem that appnexus is a big player in. Hacker News, being one big ad for ycombinator, doesn't need to bother.
So he's doing a real thing that provides real value to the web. And it's actually a sustainable business, to boot.
Lastly, there's absolutely no need to get so personal -- if his article offended you, discuss the article.
- YuriNiyazov 11y agoSee, whether a startup is silly or not is an opinion. I happen to have an opinion that adtech is evil. Whether it has a side benefit like allowing "content" to exist is tangential. I usually keep that opinion to myself because it's not a popular one, but in this particular subthread we are not discussing the article, we are discussing the author who volunteered his "I am very hypocritical" comment. Elsewhere in this comment thread I discuss the article.
- bduerst 11y agoI don't get it - are you arguing that because you think your opinion is unpopular it's okay to be facetious?
- YuriNiyazov 11y agoNo, I am stating the following (maybe unclearly): 1) In a thread where the author shows up and says "I am very hypocritical", standard rules like "discuss the article, not the author" do not apply. The author is fair game for discussion. 2) I don't usually crap on other peoples' industries, but not in this case, because (1).
- throwupper247 11y agoI could do without 90% of those websites, i suppose
- ktRolster 11y ago"90% of the websites you read could not exist without the ecosystem that appnexus is a big player in." That's ok. The internet would be better off without most junk websites, and the ones I like, I'm willing to pay for.
- jbooth 11y agoFunnily enough, a big side effect of the ad tech's evolution over the last 10 years is that junk websites tend to get junk ads with junk CPM and quality websites get the higher-value stuff.
- taurath 11y agoYou don't need to incentivize content on the web. People's interests and need for collaberation and sharing should incentivize content on the web. We're in enough of a media bubble already - there's so much media and so few trusted sources that its impossible to filter content anymore. Ads inject themselves after people's ability to filter burn out like a virus. Its not good for society.
- bpchaps 11y agoWe like to call out politicians and such for who sponsors them. What's wrong with calling out our information sources in the same way? (serious question)
- Kinnard 11y agoYou know, this might be the year when microtransactions for content actually take off.
- FussyZeus 11y agoWe would be ok without 90% of websites. Too much redundancy and junk content.