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So they get all the business they want from word of mouth and referrals? Good for them, but doesn't that imply that there's a lot of unmet demand?
by saucetenuto 11y ago
So they get all the business they want from word of mouth and referrals? Good for them, but doesn't that imply that there's a lot of unmet demand?
- tptacek 11y agoIt's very much a supply-constrained market, which is why firms tend not to advertise much, and why it's hard to understand the premise behind this market.
- kenbaylor 11y agoSince this posting, I've had 3 boutique firms sign up. It is a supply constrained market, but a highly inefficient one.
- tptacek 11y agoI believe the market is inefficient, but what I don't understand is how something like this is likely to make it more efficient. This is, for what it's worth, my field; I co-founded Matasano and helped run it until we sold to NCC.
- hawkice 11y agoMany big-ticket items are not transacted through a sales funnel beginning in google ads, even for individuals (businesses tend to have more formal processes). Houses, cars, etc. are largely purchased by going to a specific place (digital or otherwise) where such things are bought and sold. Not just googling "3 bedroom 2 bath house close to Redmond". I do not think this process involves a lot of unmet demand.