3 ms·
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing (2013)
- Outdoorsman 11y agoBuild a quality product...sell it...back it with outstanding customer service...rely on user experience (satisfaction) to scale it... Time-tested advice...no argument from me... Over-reliance on marketing, a cheap way to achieve quick (reportable) gains that end up being hollow is not the optimal ethical approach... Again, no argument...