Yes, this is 100% accurate. No-one wants their budget to shrink. Agencies will come to us at the end of the year with unspent client budget that they really don

Yes, this is 100% accurate. No-one wants their budget to shrink. Agencies will come to us at the end of the year with unspent client budget that they really don't want to give back, lest they be given less to spend the next year.