"Amazing 512 GB PCIe Gen3 x4 solid state drive" Couldnt they just say NVME so I know what they are talking about? Industry standard terms exist for a reason.

"Amazing 512 GB PCIe Gen3 x4 solid state drive" Couldnt they just say NVME so I know what they are talking about? Industry standard terms exist for a reason. Imagine if someone stopped using USB port and came up with their own description of the standard.