That is exactly what I meant with my last sentence. According to the graph from this article [1] the number of web users halved between Q1/12 and Q4/14 while th

That is exactly what I meant with my last sentence. According to the graph from this article [1] the number of web users halved between Q1/12 and Q4/14 while the number of web and mixed users combined increased by about seven percent. It's hard to match against the search volume, it may or may not explain it. As already mentioned, from my personal experience I would say I see evidence for the decline, I see no new users but I have seen a few users leave. Maybe there is also regional variations, older markets already losing users while newer markets are still growing. [1] http://pandawhale.com/post/57536/jan-2015-facebook-has-119-billion-monthly-mobile-active-users-and-70-of-ad-revenue-is-from-mobile-ads http://pandawhale.com/post/57536/jan-2015-facebook-has-119-b...