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I expect most searches are from people typing Facebook into Chrome and hitting Enter. If those people are shifting more and more to the mobile app then they wo

I expect most searches are from people typing Facebook into Chrome and hitting Enter. If those people are shifting more and more to the mobile app then they won't be doing that so much. Sure, they'll search if there are problems with the app, or they're after a job but that has got to be less than those trying to access the site.

danbruc 11y ago
That is exactly what I meant with my last sentence. According to the graph from this article [1] the number of web users halved between Q1/12 and Q4/14 while the number of web and mixed users combined increased by about seven percent. It's hard to match against the search volume, it may or may not explain it. As already mentioned, from my personal experience I would say I see evidence for the decline, I see no new users but I have seen a few users leave. Maybe there is also regional variations, older markets already losing users while newer markets are still growing. [1] http://pandawhale.com/post/57536/jan-2015-facebook-has-119-billion-monthly-mobile-active-users-and-70-of-ad-revenue-is-from-mobile-ads http://pandawhale.com/post/57536/jan-2015-facebook-has-119-b...