5 ms·

Is not the first time newegg goes after patent troll. I think what they are doing is amazing, but unfortunately a lot of small companies don't have the resource

by gcampos 11y ago

Is not the first time newegg goes after patent troll. I think what they are doing is amazing, but unfortunately a lot of small companies don't have the resources to do the same

_ikke_ 11y ago
I think that's why Newegg is doing this. They try to invalidate the patents of patent trolls so they can't abuse them against smaller companies.
- EvanPlaice 11y ago
  Why spend money on marketing when you could spend that on legal defense and receive an endless stream of good will and positive publicity? Technically inclined customers are inevitably the ones who sell NewEgg to non-technical users because non-technical users will look to ghe technically inclined for advice when they are out of their depth. We love the site for it's accurate and in-depth user reviews. We love them for fighting patent trolls and standing up for the little guy trying to build a product. The little guy that many of us aspire to be one day. Being slightly neurotic and overly-excitable about the technical things we like, we can't help ourselves but to share that info with anybody/everybody within earshot. Traditional marketing has a deterministic half life dependent on the length of people's attention span; which is growing shorter with every tweet, instagram photo, FB post, etc. That's why it's so damn profitable. The more marketing materials sold, the more marketing materials will be needed to remain competitive. NewEgg is the 'real deal'. They stand up for the tech community against greedy abusers of legal policy. Whatever goodwill and success they receive as a result of it, they've earned.
- jasonjei 11y ago
  Exactly. The way I see it is these patent trolls are sandbox bullies. Newegg's suing back is a genius move. It basically sends the message that if you're going to make a frivolous claim and decide to abandon it, we'll file suit and stop you from making further claims (hopefully setting a case law precedent), and we won't even ask for our time/money back.
- ptaipale 11y ago
  That is admirable, although it must feel like fighting the Lernaean Hydra.
- morninj 11y ago
  But Newegg isn't suing to invalidate the troll's patents. Newegg is asking for a judgment saying that Newegg hasn't infringed the troll's patents.
  - drzaiusapelord 11y ago
    I agree with this, but there's probably a side-effect of building up a library of case law that can be used in the future by all for patent troll disputes.

by gcampos 11y ago

Is not the first time newegg goes after patent troll. I think what they are doing is amazing, but unfortunately a lot of small companies don't have the resources to do the same

_ikke_ 11y ago

I think that's why Newegg is doing this. They try to invalidate the patents of patent trolls so they can't abuse them against smaller companies.

EvanPlaice 11y ago
Why spend money on marketing when you could spend that on legal defense and receive an endless stream of good will and positive publicity? Technically inclined customers are inevitably the ones who sell NewEgg to non-technical users because non-technical users will look to ghe technically inclined for advice when they are out of their depth. We love the site for it's accurate and in-depth user reviews. We love them for fighting patent trolls and standing up for the little guy trying to build a product. The little guy that many of us aspire to be one day. Being slightly neurotic and overly-excitable about the technical things we like, we can't help ourselves but to share that info with anybody/everybody within earshot. Traditional marketing has a deterministic half life dependent on the length of people's attention span; which is growing shorter with every tweet, instagram photo, FB post, etc. That's why it's so damn profitable. The more marketing materials sold, the more marketing materials will be needed to remain competitive. NewEgg is the 'real deal'. They stand up for the tech community against greedy abusers of legal policy. Whatever goodwill and success they receive as a result of it, they've earned.
jasonjei 11y ago
Exactly. The way I see it is these patent trolls are sandbox bullies. Newegg's suing back is a genius move. It basically sends the message that if you're going to make a frivolous claim and decide to abandon it, we'll file suit and stop you from making further claims (hopefully setting a case law precedent), and we won't even ask for our time/money back.
ptaipale 11y ago
That is admirable, although it must feel like fighting the Lernaean Hydra.
morninj 11y ago
But Newegg isn't suing to invalidate the troll's patents. Newegg is asking for a judgment saying that Newegg hasn't infringed the troll's patents.
- drzaiusapelord 11y ago
  I agree with this, but there's probably a side-effect of building up a library of case law that can be used in the future by all for patent troll disputes.