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Supercell, like most big mobile gaming companies, make their money on in-app purchases. Someone leaked SC's internal dashboard 2 years ago [1]. At the time they
by physcab 11y ago
Supercell, like most big mobile gaming companies, make their money on in-app purchases. Someone leaked SC's internal dashboard 2 years ago [1]. At the time they were making $5M a day in rev just in CoC. You can get App Annie estimates of revenue for other companies pretty easily, but last I checked SC was able to dramatically increase LTV of users over the years so this has likely grown.
[1] https://recodetech.files.wordpress.com/2014/02/supercell-hack.png https://recodetech.files.wordpress.com/2014/02/supercell-hac...
- Steko 11y agoI'm not contesting that SC makes millions every day from in-app purchases, just pointing out that the money is presumably split with Apple and Google not Facebook. Although you can login to Clash of Clans with your Facebook account, it is not a Facebook game.
- ryanmerket 11y agoHe's saying that they spend a large % of their revenues on Facebook mobile app-install ads.
- Steko 11y agoThanks!