In that case, Apple is just a smartphone company and Microsoft is just an enterprise software company. I understand your motive to label Google as just an adve

In that case, Apple is just a smartphone company and Microsoft is just an enterprise software company. I understand your motive to label Google as just an advertising company, but just because their monetization strategy is the result of being the best search engine company on the planet doesn't mean you need to belittle their accomplishments. Additionally, since Apple makes the majority of their money from selling phones it doesn't negate the fact that they were also a "advertising" company up until the day the realized it was a failed venture and wasn't worth sinking more time and resources into. Regardless of Apple's pro-user rhetoric they did exactly what Google did, but were just very unsuccessful at it.