3 ms·
> * Is anyone aware of evidence of the extent of click fraud on Facebook? I see a lot of discussion about it but not a lot of data. This probably counts more a
by morgante 11y ago
> * Is anyone aware of evidence of the extent of click fraud on Facebook? I see a lot of discussion about it but not a lot of data.
This probably counts more as an anecdote than as data, but at my last startup we bought about $100,000 of Facebook advertising and never saw click fraud (we tracked downstream behavior and revenue very carefully). Far and away Facebook provided the best traffic compared to any other paid channel.
- Chris_Newton 11y agoAlso anecdotally and at a smaller scale, our experience is similar. What Facebook have claimed in their reports appears to match our data from other sources reasonably well.