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The author could work on getting his/her point across. I mean if I need something and see something that addresses that need, why would I not then want it? Any
by Riod 11y ago
The author could work on getting his/her point across. I mean if I need something and see something that addresses that need, why would I not then want it? Any help would be appreciated.
- r2dnb 11y agoI see your point, but this can happen both if you created a want-based venture or a need-based venture - and marketed the product correctly in the later case. Perhaps this is out of the scope of the article as it doesn't concern itself with presenting marketing techniques but focuses on contrasting Lean Startup with another model, and outlining the underlying need to differentiate need from want ventures