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Companies the spend the most on Facebook ads track the resulting revenue they earn very closely. So even if lots of clicks were fraudulent, they're looking at

by gdeglin 11y ago

Companies the spend the most on Facebook ads track the resulting revenue they earn very closely. So even if lots of clicks were fraudulent, they're looking at ($ earned from clicks)/($ spent on clicks). Based on Facebook's continuing increase in earnings, it's safe to bet that lots of major advertisers are seeing this ratio returning >1, and are therefore increasing their spend.

such_a_casual 11y ago
To expand on this, I think you can eliminate a significant amount of this fraud by properly configuring your ad campaigns (or whatever facebook calls them) and using "tricks of the trade". The companies that spend the most on facebook ads, will likely allocate a good amount of resources to hiring people who are experts in facebook marketing. So you have a lot of people not being experts in configuring their ads getting fraudulent clicks/likes/followers/stalkers/customers/etc and losing money on advertising when they go down this route, but the big companies spending more money on facebook as they get better at new_revenue/ad_costs.
AJ007 11y ago
Facebook is the only platform that lets advertisers target a mass audience with very fine demographic precision. Google you lose the demographics. Television, you lose the the precision. All advertising platforms deliver fraudulent/worthless/imaginary/bogus views. Print has a problem with publishers making up circulation numbers. Television has a problem with ads running while no one is watching. Radio has a massive problem as their listener numbers have collapsed. The display ad exchanges have tremendous problems. Mobile apps have an incredible amount of accidental clicks which may often either be 10 year olds trying to play a game or just outright fake. Video ad networks have a problem with ads auto-playing on repeat that are seen and heard by no one. Google and Facebook are about the easiest to deal with, by far.
- santaclause33 11y ago
  As someone who spends a lot on Google and Facebook ads - this guy got it right.
- kuschku 11y ago
  To comment on that: whenever I accidentally click a mobile ad because it pops up above what I was trying to click, I make sure to click it for another 2 minutes over and over again. Hopefully someday all ad networks decide that they only get fraudulent clicks from me, and stop their practices.

by gdeglin 11y ago

such_a_casual 11y ago

To expand on this, I think you can eliminate a significant amount of this fraud by properly configuring your ad campaigns (or whatever facebook calls them) and using "tricks of the trade". The companies that spend the most on facebook ads, will likely allocate a good amount of resources to hiring people who are experts in facebook marketing. So you have a lot of people not being experts in configuring their ads getting fraudulent clicks/likes/followers/stalkers/customers/etc and losing money on advertising when they go down this route, but the big companies spending more money on facebook as they get better at new_revenue/ad_costs.

AJ007 11y ago

Facebook is the only platform that lets advertisers target a mass audience with very fine demographic precision. Google you lose the demographics. Television, you lose the the precision. All advertising platforms deliver fraudulent/worthless/imaginary/bogus views. Print has a problem with publishers making up circulation numbers. Television has a problem with ads running while no one is watching. Radio has a massive problem as their listener numbers have collapsed. The display ad exchanges have tremendous problems. Mobile apps have an incredible amount of accidental clicks which may often either be 10 year olds trying to play a game or just outright fake. Video ad networks have a problem with ads auto-playing on repeat that are seen and heard by no one. Google and Facebook are about the easiest to deal with, by far.

santaclause33 11y ago
As someone who spends a lot on Google and Facebook ads - this guy got it right.
kuschku 11y ago
To comment on that: whenever I accidentally click a mobile ad because it pops up above what I was trying to click, I make sure to click it for another 2 minutes over and over again. Hopefully someday all ad networks decide that they only get fraudulent clicks from me, and stop their practices.