They're in the news business, so scoops are always a huge driver, especially so with online news where the publication with a scoop with get a disproportionate

They're in the news business, so scoops are always a huge driver, especially so with online news where the publication with a scoop with get a disproportionate number of PVs on a story. The NYT doesn't get to escape from that logic; it just gets to play on both slow/smart and fast/quick hit grounds.